Every brand has a destiny.

My job is to help it find its form. Thirty years. Hundreds of projects. From Swiss watchmaking maisons to emerging founders, from cultural institutions to one-of-a-kind entrepreneurs.

What they all had in common: a story that deserved to be told with precision, integrity, and a visual language built entirely around them — not around me. I don’t believe in signature styles — let alone templates. I believe in the right answer for the right person, in the right market, at the right moment.

That discipline is what I’ve brought to brands like Omega, Blancpain, Breguet, Chopard and Jaquet Droz. And to the ones still building their story. I work at the intersection of brand strategy, art direction, and editorial design. I deliver — alone or with a team.

Most agencies start with a concept.
I start with a question.

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> Portfolio_Luxury
> Portfolio_Architecture_Art

> FR – Curiculum Vitae
> EN – Resume